Are you looking for instant traffic building to your site by potential customers of your products or services online, and then Search Engine Marketing (SEM) comes as a better solution.
Search Engine Marketing is a term coined for using the search engines to market your products online.
When your potential customer keys in the search string in the search engine to find the details he is in need off, the search engines display the organic listing and paid/sponsored links together. The ads positioned here are normally text ads. This is called search based Search Engine Marketing Campaign.
Apart from Search Based SEM campaign, we can target the audience who are all browsing the websites. We’ll position ads on the site where your potential client may spend their time, to read articles or browse. When the customer is interested to know more about your product the customer have to click on the ad and he’ll routed to your website’s page which is called landing page.
In Placement Targeted campaigns, the ads can be off various types. They are
- Text Based Ads
- Display Ads
- Flash Ads
- Video Ads
Way of approach:
- We analyze your product, keyword and the competition for your keywords.
- Will optimize the landing page to get a better quality score.
- Integrate the analytic & conversion code on your site and set the goals or funnels as per the campaign requirement.
- Initiating the campaign and tracking the campaigns for a better Return On Investment.