Markteting online has been a great boon for the industries when compared to any other media out there.
What is Online Marketing?
Online Marketing is a term used to Promote any brand/product/service using the Search Engines and Social Sites on the Internet.
Why Online Marketing ?
The conventional Offline media(Press, Radio, Television etc..,) is Faith based media. We wonít be able to track the advertisement and its performance to boost/promote a brand/product/service.
Whereas, Online marketing lets us to track each and every ad, its performance, conversion everything black and white.
Itís a Pull media, where the prospective customer is actively searching for the product/service/information by himself, whereas in offline it may not be so!
We can target age/profession/locality/etc.., more precisely than any other media.